As an SAP AppHaus partner, we are dedicated to ‘humanizing’ business software development. In other words: we put people at the center of the development process. In this way, we help you create products that resonate with and are tailored to the users’ needs, which is a guarantee for product success. So, how does our approach work in practice? Every project starts with a strategy workshop to help you understand the users and business goals – so that you are sure to get the focus right.
Unless you have a vision, you haven’t begun to do the practice that makes you great.
Behavioral change: that’s where it all starts
A software project isn’t just about building an application. It’s about enabling stakeholders to reach their goals—more easily and at the right time. To make that happen, you need a clear grasp of what your organization is aiming for. Just as important is spotting what’s standing in the way right now and what's keeping people from moving toward those strategic goals.

Customer-centric design is about reaching goals, not performing tasks
According to the popular Fogg Behavior Model, three elements must converge at the same moment for a behavior to occur:
- Motivation: the stakeholders need to understand how the action will help them achieve their goals or take away the struggle they are facing
- Ability: the stakeholders need to be able to perform the action
- A prompt (trigger): the stakeholders need the right solution at the right time
Taking the Fogg Model as a guideline, it is clear that developers should align the application they want to build with the goals and struggles of the different stakeholders if they want to instill behavioral changes (motivation). That implies they have to present the software at hand in such a way that its users immediately understand how it helps to achieve their goals.
Linking high-end goals to concrete deliverables
In our strategic workshop, our AppHaus experts invite stakeholders, developers and management to explore their goals and struggles, together with their needs. In the first stage of our workshop, they help you specify:
- What are the goals of your organization?
- Who are the stakeholders (actors) involved and what are their struggles and goals?
- What actions do they need to perform to make sure you can reach your business goals?
- What deliverables do they need to reach their goals and/or overcome their struggles?
Your benefits
Our strategy workshop results in a collection of features. By aligning these to your business goals, we get a clear overview of the features that will help:
- your organization achieve its business goals
- your stakeholders achieve their goals and overcome their struggles, which will ensure adoption
More than that, all efforts are aligned in the same direction. Your win: a clear focus and scope, plus motivated developers and stakeholders who’ll be eager to move up a notch to ensure a successful software development project.
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