---
title: Event Lead Gen App
date: 2026-03-26T14:41:00+01:00
author: Flexso
canonical_url: "https://www.flexso.com/en/products/product-catalog/event-lead-gen-app"
section: Products
---
Customer Experience

# Event Lead Gen App

One app for event planning, follow up, and ROI reporting

Line of BusinessCustomer Experience

IndustryCross-industry

CategoryPackaged solution

Events are packed with potential, but follow up often gets messy. Lists live in Excel, context is scattered, and sales follow up depends on who remembers what. The Event Lead Gen App gives you one central place to run your event flow, from preparation to follow up, directly connected to SAP Sales Cloud. You track who attended, trigger leads or opportunities, link products and costs, and finally get a clear view on what your events deliver.

## Benefits

- **Stronger collaboration between marketing and sales**  
    Marketing plans and manages events in one shared platform, sales gets direct access to attendee data and can trigger CRM follow up actions. This reduces handovers and prevents leads from being forgotten after the event.

![Event Lead Gen App](https://i.ytimg.com/vi/xaDRPcxEG2s/hqdefault.jpg)

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- **Clear event performance and ROI insights**  
    Link participants to products, costs, and follow up actions to measure effectiveness. Reporting on participant status, costs, and sales conversion helps you optimize event ROI over time.
- **One central place for event management**  
    Keep location, participants, documents, costs, and tasks together. No more separate Excel files or tool sprawl for the same event.
- **More efficiency through automation**  
    Use task lists and assignments to streamline execution and follow up. Automate repetitive work so teams can focus on creating momentum and converting interest into pipeline.

## Features

- **Create events in minutes**  
    Create an event in the app and capture the essentials, like name, date, responsible, number of participants, location, event type, and description. Drop downs can be tailored to your needs, so your team works in a consistent way.
- **Add details that make ROI measurable**  
    Enrich your event with products and costs so you can calculate ROI later. Add attachments for internal use or to share with participants, and use checklists to make sure nothing slips through the cracks.
- **Manage participants and track status**  
    Add participants and set a status to track progress and actions. You can add new contacts, link them to an existing account if needed, or pull contacts and employees from your connected CRM environment. Participant status supports reporting and can also trigger next steps.
- **Trigger follow up in SAP Sales Cloud**  
    Create follow up objects in your connected CRM system based on participant type. For new contacts you can create leads, and for existing contacts you can choose to create an opportunity. This makes follow up fast and consistent right after the event.
- **Track outcomes and sales impact**  
    Bring together participant data, costs, and follow up actions to monitor results. This gives you a clearer view of what events actually deliver and where to double down next time.

![Event lead gen app](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27%27%20style%3D%27background%3Atransparent%27%2F%3E)

## Pricing

**Starting from**

- € 8.950 - Per year
- € 10.950 - Setup Fee
- Minimum contract duration: 3 years

**Including**

- Standard configuration
- End-to-end project delivery, including fit-gap analysis, implementation, authorization management, testing, and go-live
- SaaS edition includes releases, maintenance, incident management

![Puratos](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27105%27%20height%3D%2770%27%20style%3D%27background%3Atransparent%27%2F%3E)[Puratos](https://www.flexso.com/en/cases/food-event-lead-gen-app)

Event Lead Gen AppRequest a demo for this package