Event Lead Gen App

• Stronger collaboration between marketing and sales
  Marketing plans and manages events in one shared platform, sales gets direct access to attendee data and can trigger CRM follow up actions. This reduces handovers and prevents leads from being forgotten after the event.

• Create events in minutes
  Create an event in the app and capture the essentials, like name, date, responsible, number of participants, location, event type, and description. Drop downs can be tailored to your needs, so your team works in a consistent way.
• Add details that make ROI measurable
  Enrich your event with products and costs so you can calculate ROI later. Add attachments for internal use or to share with participants, and use checklists to make sure nothing slips through the cracks.
• Manage participants and track status
  Add participants and set a status to track progress and actions. You can add new contacts, link them to an existing account if needed, or pull contacts and employees from your connected CRM environment. Participant status supports reporting and can also trigger next steps.
• Trigger follow up in SAP Sales Cloud
  Create follow up objects in your connected CRM system based on participant type. For new contacts you can create leads, and for existing contacts you can choose to create an opportunity. This makes follow up fast and consistent right after the event.
• Track outcomes and sales impact
  Bring together participant data, costs, and follow up actions to monitor results. This gives you a clearer view of what events actually deliver and where to double down next time.

• € 8.950 - Per year
• € 10.950 - Setup Fee
• Minimum contract 3 years

What is included in the pricing?

• Standard configuration
• End-to-end project delivery, including fit-gap analysis, implementation, authorization management, testing, and go-live
• SaaS edition includes releases, maintenance, incident management