Stand out from the marketing noise
In today's competitive digital marketing landscape, it’s becoming increasingly difficult for companies to connect with their audience. To create campaigns with real impact, your messaging must be:
- personal and relevant to keep people interacting with your content.
- consistent across all channels to ensure a seamless customer journey.
There’s a tool for that: SAP Emarsys
SAP Emarsys Customer Engagement allows you to create impactful marketing campaigns with ease. Recognized by Gartner as a premier marketing automation tool, it seamlessly integrates with both SAP and non-SAP platforms to:
- connect your marketing channels in one centralized platform;
- create highly personalized messages that match your audience’s needs and wishes;
- translate your strategic goals into impactful marketing campaigns.
Omnichannel experience: connect the dots of the customer journey
More than ever, customers expect consistent messaging across all touchpoints with your brand. Achieving this uniform omnichannel experience can be challenging as it requires you to integrate all your marketing tools and communication channels.
Thinking about integrating your LinkedIn advertising with your marketing tool? With SAP Emarsys, it's possible. Is your organization using a specific ERP system such as SAP S/4HANA or working with a sales or service solution such as SAP Sales Cloud, SAP Service Cloud, or SAP Commerce Cloud? SAP Emarsys connects all of them to ensure streamlined marketing automation. With over 200 different connectors and a wide range of strategic integrations, SAP Emarsys goes beyond the SAP portfolio to help you unify the customer journey.
Automating every touchpoint with your customers?
Flexso can help you automate, improve and intergrate every touchpoint with your (potential) customers. From sales, to e-commerce, marketing and customer service... Deliver the best customer experience and boost your team's efficiency.
Personalization: hit the sweet spot with your content
Today, most brands confirm that personalization is a competitive driver. Personalization isn’t a one-size-fits-all formula, however. It encompasses a wide range of strategies, from creating spot-on product recommendations to irresistible personalized offers or sending emails at the perfect moment.
SAP Emarsys covers the full spectrum, allowing you to easily craft highly personalized messages that tap into your customers’ needs. Think about automating which recommended products will be added to your mailings. Imagine your company bought an advanced production machine. Wouldn't it be great if you received an email containing a specific service contract for that specific machine? Start automating based on your customers behavior, so you can fully focus on driving results.

From a marketing strategy to measurable results
Implementing a marketing automation platform isn't the hard part. The real challenge lies in transforming your strategic goals into impactful campaigns that deliver tangible results.
SAP Emarsys goes beyond providing a platform by bridging the gap between strategy and execution. With just one filter, the tool suggests a dozen of unique, data-driven tactics that you can leverage. Not only can you link your marketing campaigns to strategic goals, Emarsys proactively proposes relevant campaigns and corresponding tactics to reach your targets.
Curious to get started with SAP Emarsys?
Whether you're looking to upgrade your current marketing automation platform or are just taking your first steps, we can help you fit SAP Emarsys into your (SAP) IT landscape.