--- title: "SAP Emarsys: customer engagement made easy" date: 2024-07-17T12:02:00+02:00 author: Flexso canonical_url: "https://www.flexso.com/en/insights-blog/sap-emarsys-customer-engagement-made-easy" section: cp.sections.blog --- ![SAP Emarsys](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271360%27%20height%3D%27544%27%20style%3D%27background%3Atransparent%27%2F%3E) **On average, consumers see 5,000 marketing messages per day. How do you stand out from the noise to reach your ideal customers? With SAP Emarsys Customer Engagement, you can send personalized messages in real time across a wide variety of channels. Here's how it works.** ## Stand out from the marketing noise In today's competitive digital marketing landscape, it’s becoming **increasingly difficult for companies to connect with their audience**. To create campaigns with real impact, your messaging must be: - **personal and relevant** to keep people interacting with your content. - **consistent across all channels** to ensure a seamless customer journey. ## There’s a tool for that: SAP Emarsys [SAP Emarsys Customer Engagement](https://www.sap.com/products/crm/customer-engagement-platform.html) allows you to create impactful marketing campaigns with ease. [Recognized by Gartner](https://emarsys.com/press-release/sap-named-a-leader-for-the-fifth-time-in-2023-gartner-magic-quadrant-for-personalization-engines-for-emarsys-platform/) as a premier marketing automation tool, it **seamlessly integrates** with both SAP and non-SAP platforms to: 1. **connect your marketing channels** in one centralized platform; 2. **create highly personalized messages** that match your audience’s needs and wishes; 3. **translate your strategic goals** into impactful marketing campaigns. ## Omnichannel experience: connect the dots of the customer journey More than ever, customers expect **consistent messaging across all touchpoints** with your brand. Achieving this uniform omnichannel experience can be challenging as it requires you to integrate all your marketing tools and communication channels. Thinking about integrating your LinkedIn advertising with your marketing tool? With SAP Emarsys, it's possible. Is your organization using a specific ERP system such as [SAP S/4HANA](https://www.sap.com/products/erp/s4hana.html) or working with a sales or service solution such as [SAP Sales Cloud](https://www.sap.com/products/crm/sales-cloud.html), [SAP Service Cloud](https://www.sap.com/products/crm/service-cloud.html), or [SAP Commerce Cloud](https://www.sap.com/products/crm/commerce-cloud.html)? SAP Emarsys **connects all of them to ensure streamlined marketing automation**. With over **200 different connectors and a wide range of strategic integrations**, SAP Emarsys goes beyond the SAP portfolio to help you unify the customer journey. ## Automating every touchpoint with your customers? Flexso can help you automate, improve and intergrate every touchpoint with your (potential) customers. From sales, to e-commerce, marketing and customer service... Deliver the best customer experience and boost your team's efficiency. [Find out more](https://www.flexso.com/en/solutions/customer-experience) ## Personalization: hit the sweet spot with your content Today, most brands confirm that **personalization is a competitive driver**. Personalization isn’t a one-size-fits-all formula, however. It encompasses **a wide range of strategies**, from creating spot-on product recommendations to irresistible personalized offers or sending emails at the perfect moment. SAP Emarsys covers the full spectrum, allowing you to **easily craft highly personalized messages that tap into your customers’ needs**. Think about automating which recommended products will be added to your mailings. Imagine your company bought an advanced production machine. Wouldn't it be great if you received an email containing a specific service contract for that specific machine? Start automating based on your customers behavior, so you can fully focus on driving results. ![Customer engagement made easy with SAP Emarsys](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27867%27%20height%3D%27650.25%27%20style%3D%27background%3Atransparent%27%2F%3E) ## From a marketing strategy to measurable results Implementing a marketing automation platform isn't the hard part. The real challenge lies in **transforming your strategic goals into impactful campaigns that deliver tangible results**. SAP Emarsys goes beyond providing a platform by **bridging the gap between strategy and execution**. With just one filter, the tool suggests a dozen of unique, data-driven tactics that you can leverage. Not only can you link your marketing campaigns to strategic goals, Emarsys **proactively proposes relevant campaigns and corresponding tactics** to reach your targets. ## Curious to get started with SAP Emarsys? Whether you're looking to upgrade your current marketing automation platform or are just taking your first steps, we can help you fit SAP Emarsys into your (SAP) IT landscape. [Ask our experts for more info! ](https://www.flexso.com/en/contact) --- Written by ![Jef op de beeck](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2794%27%20height%3D%2794%27%20style%3D%27background%3Atransparent%27%2F%3E)**Jef Op de Beeck** Share - [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.flexso.com%2Fen%2Finsights-blog%2Fsap-emarsys-customer-engagement-made-easy"e=Authors%20%2B%20brand) - [LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.flexso.com%2Fen%2Finsights-blog%2Fsap-emarsys-customer-engagement-made-easy&title=Authors%20%2B%20brand&summary=&source=https%3A%2F%2Fwww.flexso.com%2Fen%2Finsights-blog%2Fsap-emarsys-customer-engagement-made-easy) - [Whatsapp](whatsapp://send?text=https%3A%2F%2Fwww.flexso.com%2Fen%2Finsights-blog%2Fsap-emarsys-customer-engagement-made-easy) ![Release management SAP customer experience 2023](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27281.25%27%20style%3D%27background%3Atransparent%27%2F%3E)What’s new in SAP CX: An overview of the latest featuresWhat’s new in SAP Customer Experience? Discover the highlights of upcoming features for SAP Emarsys, Sales and Service Cloud here! [What’s new in SAP CX: An overview of the latest features](https://www.flexso.com/en/insights-blog/sap-customer-experience-release-management) ![CX Summer Series](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27281.25%27%20style%3D%27background%3Atransparent%27%2F%3E)CX Summer Video SeriesEnjoy summer and learn at the same time? Register for our **CX Summer series**, a refreshing video series with short, expert‑led insights on sales, customer service and e-commerce for B2B. [CX Summer Video Series](https://www.flexso.com/en/insights-blog/cx-summer-series) ![B2b portal sap extensions](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27281.25%27%20style%3D%27background%3Atransparent%27%2F%3E)Automate HR inquiries with SAP Enterprise Service ManagementSAP ESM centralizes HR service requests across all channels, automates routine tasks, and provides employees with self-service HR tools. [Automate HR inquiries with SAP Enterprise Service Management](https://www.flexso.com/en/insights-blog/sap-enterprise-service-management) AI in SAP CX: free up time for real customer engagementDo your sales reps and service teams have enough time with customers? Activate SAP Joule in SAP Service and Sales Cloud and let it handle the admin work – and much more. [AI in SAP CX: free up time for real customer engagement](https://www.flexso.com/en/insights-blog/ai-sap-customer-experience) ![B2b portal sap extensions](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27281.25%27%20style%3D%27background%3Atransparent%27%2F%3E)Boost your business with the B2B Customer PortalProvide self-service capabilities to your customers and let your teams focus on delivering added value. Provide a better customer experience and gain valuable business insights with the B2B Customer Portal, an SAP accelerator pack created by Flexso. [Boost your business with the B2B Customer Portal](https://www.flexso.com/en/insights-blog/b2b-portal-sap) ![Sinch SAP Sales Marketing Integration Header](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27281.25%27%20style%3D%27background%3Atransparent%27%2F%3E)Sinch Contact Pro: never miss an interaction with your customerSinch Contact Pro out-of-the-box integration into SAP Intelligent Service Cloud: centralize all customer interactions across channels into Service Cloud to boost efficiency and customer satisfaction. [Sinch Contact Pro: never miss an interaction with your customer](https://www.flexso.com/en/insights-blog/sinch-contact-pro) ![Crm assessment](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27281.25%27%20style%3D%27background%3Atransparent%27%2F%3E)Get the most out of your SAP Cloud CRMDo you want to do more with your SAP Cloud CRM? Discover the Flexso CRM assessment, in just 3 weeks, you get a clear overview of how your current SAP CX solution can be optimised or upgraded. [Get the most out of your SAP Cloud CRM](https://www.flexso.com/en/insights-blog/get-the-most-out-of-your-sap-cloud-crm) ![Elision Flexso join forces](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27281.25%27%20style%3D%27background%3Atransparent%27%2F%3E)E-commerce with impact: Flexso and Elision join forcesLearn more about how Flexso and Elision’s partnership helps businesses get even more value from their SAP CX portfolio investments with e-commerce. [E-commerce with impact: Flexso and Elision join forces](https://www.flexso.com/en/insights-blog/flexso-elision-ecommerce) ![Qualtrics partnership Flexso banner](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27281.25%27%20style%3D%27background%3Atransparent%27%2F%3E)Flexso and Qualtrics boost employee and customer experienceFlexso and Qualtrics are partnering up to provide customers with end-to-end solutions in employee and customer experience. [Flexso and Qualtrics boost employee and customer experience](https://www.flexso.com/en/insights-blog/flexso-qualtrics-partnership)