Can SAP Customer Experience improve sales performance? Meet Erik, a sales manager who is considering improving the efficiency of his sales team. What are his concerns?
Know the details before you knock on the door
Sales are not in love with their screen and often dislike putting data into the CRM application. Instead, they want to meet people and close deals. SAP Customer Experience takes a different approach. The Sales Cloud solution is an application built around the user experience of a sales person. As a user, you get in one view tasks, opportunities, KPI’s and forecasts. The application is fully mobile, enabling the sales reps of Erik to check turnover details, order history or any other customer reports, even a few seconds before they knock on the door of their customer.
Coach and guide your sales team effectively
SAP Customer Experience is a huge step forward for Erik. Traditional CRM applications don’t have real-time lead management. Imagine that your sales are guided by real-time lead scoring and centralized account and opportunity management. On top, Erik can really drill down on every lead and coach his sales reps to close deals.
All the solutions of SAP Customer Experience use the same set of data, resulting in a consolidated and central view of all your accounts. It allows your sales team to work together with other teams in the company like marketing or aftersales to have a 360° view of each contact. SAP Customer Experience gives Erik and his sales an extensive visibility on the pipeline, enabling more accurate forecasting.
SAP Customer Experience in action: Puratos
Puratos wanted their sales solution to be up and running in 49 countries in just 24 months. Watch the video with Patrick Huysveld, CRM manager at Puratos, explaining why the solution is important for keeping both sales and customers happy.
Presentation during our CX event on February 2020.
The four personalities of customer centricity
This blog is dedicated to sales service. and is part of a sequel about the SAP Customer Experience Portfolio, looking at the solution from the perspective of four stakeholders.
Next to the challenges of a sales manager, you may also want to discover the challenges of other stakeholders to streamline the customer journey:
Meet Lien, guiding the marketing department to better customer engagement.
Koen of the service department is streamlining cross-channel customer fulfilment.
Karel is building an e-commerce platform to keep up with the increased need for delivery speed.