Qualtrics: unlock the full potential of employee surveys

April 30, 2025

4 minutes

What motivates your employees? And what makes them leave? Many companies conduct surveys to assess employee engagement, but few manage to tap into their full potential. With Qualtrics, you can tailor surveys to different target groups, turn insights into actionable reports, and use AI to drive meaningful improvements. This way, you can really put your people at the heart of everything you do. Here's how it works.

Why employee surveys matter

Today, companies invest heavily in attracting top talent. But research shows that keeping employees on board is even more critical. Surveys provide valuable insights into employee engagement, well-being, satisfaction… but only if they’re done right. To make a real impact, you need to align your survey with your long-term strategy, designed with clear goals that connect to your company's needs and priorities.

You also need a tool that helps you interpret the results correctly and identify trends from vast amounts of data. And then of course there's the results and the meaningful actionsbeyond reporting.

Creating effective employee surveys can be a real challenge. You might be struggling with:

Choosing the right questions: what questions will uncover the most valuable insights?
Structuring the survey effectively: how do you ensure high participation and honest feedback?
Turning insights into action: how do you move beyond data collection to taking actions that drive meaningful change?

Meet Qualtrics, your tool for employee surveys

Qualtrics is a powerful tool for measuring employee engagement—and much more. With EX25, its industry-leading framework, Qualtrics provides a science-based approach to assessing and optimizing the employee experience.

Thanks to this approach, your HR team gets a complete understanding of the employee experience. And that’s just the beginning. Here are 3 more reasons why Qualtrics should be your go-to solution:

Tailor surveys to different target groups

Lacking inspiration to build your survey? With Qualtrics, you can jump-start the process using pre-built questionnaires and tailor them to your specific needs and goals. Choose from a library of over 300 questions or add your own to fine-tune the content.

Want to target different groups (blue vs. white collar) or regions with the same survey? No problem. Qualtrics' flexible design allows you to modify surveys based on your audience, ensuring each group receives a relevant and meaningful experience.

Create actionable reports and share insights efficiently

After conducting the survey, it’s time to report your findings. Qualtrics offers a set of customizable report templates to visualize the results the way you like.

Thanks to extensive integration options, you can consolidate findings into a centralized dashboard. Plus, role-based permissions ensure stakeholders get access to the right insights without the need for additional reports from HR.

Leverage AI to drive meaningful action

Gathering insights is just the beginning, acting on them is what truly matters. Qualtrics' uses AI to analyze large volumes of open-ended responses. This helps you quickly identify trends and implement data-driven improvements rather than relying on intuition.

Measuring employee engagement with Qualtrics at Kees Smit

Kees Smit, a Dutch market leader in garden furniture, employs around 500 workers—many of whom are not digitally connected. Together with our experts, they used Qualtrics to set up an intuitive e-survey in just two weeks.

Read the full story

Flexso, your Qualtrics implementation partner

Need help rolling out Qualtrics? Our experts challenge assumptions, share best practices, and always keep your long-term goals in mind. Whether you’re looking to scale across countries and compare results, transition to shorter pulse surveys, or something else, we’ve got you covered.

Flexso is a certified partner for Qualtrics, find out more about our partnership