Boost your business with the B2B Customer Portal

March 19, 2025

4 minutes

Customer Experience Flexso Digital Apps & extensions

Providing a tailored and premium customer experience is the key to keep your customers happy – in B2C as well as B2B. Flexso can help you take your customer journey to the next level and gain valuable business insights in the process by examining how and when customers need certain information. The Flexso B2B Customer Portal package extends your SAP environment and services towards your customers and partners.

How a B2B Portal benefits your customers

Empower customers to effectively find information, documents, and insights from anywhere, at any time, on any device. With a Customer Portal, you are able to deliver an easy-to-use self-service experience to your customers and partners. These capabilities complement your e-commerce channel and supplement the business processes running in your ERP system.

A Customer Portal enables you to provide clear information and updates on pricing, policies, and the status of inquiries, orders, or deliveries. It also allows you to respond quickly to inquiries across different channels, acknowledge specific needs and preferences by remembering past interactions, and offer tailored solutions and customer-specific information, all without bouncing customers between multiple departments or forcing them to repeat information.

Implement a B2B portal to offer a premium self-service digital experience to your customer:

it’s easy to use both on desktop and mobile, providing a single point of contact as well as a single sign-on;
it can be fully personalised to suit your specific needs;
it offers real-time information and automates process flows, enabling 24/7 availability;
it opens direct lines of communication for questions or feedback, empowering the customer.

“When customers (continue to) like you, they will do business with you for a long time and recommend you to others.”
Frederik Claessens

The story of Van Marcke

Van Marcke wanted its customers to feel taken care of. That’s why the B2B Customer Portal must tick a lot of boxes. It must be easy to use, even without training. It needs to empower customers, allowing them to find what they’re looking for and take action themselves. And it should be personalized. Discover the story.

The B2B Customer portal: what’s in it for you?

The B2B Customer Portal doesn’t just benefit your customer – it offers important advantages for your own business, and lets your teams focus on delivering added value to your customers:

extended reach and scope, allowing you to help more customers quicker than before, on multiple devices;
limit manual processing for low-value, repetitive, and administrative tasks thanks to customer self-services, which decreases your time to action and frees you to focus on your core business;
gain valuable customer and business insights from the customer behaviour, usage patterns, and preferences on your customer portal;
focus on providing advice and adding value;
a simple, user-friendly interface with a focus on what users need within a given context shields them from the underlying complexities.

“Digital transformation is about automation of low value repetitive tasks and personalization of high value tasks.”
Frederik Claessens

Backed by the power of SAP

Besides significant benefits for you and your customers, the B2B Customer Portal offers key IT advantages as well:

as it is a web application, it accommodates almost any device;
it’s back-end compatible with S/4HANA (cloud or on prem) - or even with ECC or non-SAP systems;
apps are powered by SAP Fiori – a proven technology built on SAP best practices and industry-leading design principles;
it’s hosted on the SAP Business Technology Platform and leverages the power of the Integration Suite to interface all necessary data.

Extend the possibilities of your SAP environment

The Flexso team is passionate about developing smart solutions for real business challenges. We created a series of accelerator packs, including the B2B Customer Portal, to give your business as well as your interactions with customers and partners a definitive boost. We work directly with your team to configure the B2B Portal according to your specific needs before the implementation. The result? A platform tailored to your – and your business partners’ – requirements.

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