AI SAP customer experience engagement

Free up time for real customer engagement, with AI in SAP CX

What do your sales and service reps love most about their jobs? And what did you actually hire them to do? Chances are, the answer is the same: building strong customer relationships and delivering exceptional service. Yet too often, admin work slows them down. Free your teams from repetitive tasks, and you’ll boost efficiency, drive sales success, improve customer satisfaction, and build a happier, more motivated team. Time to bring in a smart, new AI colleague: SAP Joule.

Sales and service professionals spend up to three hours per day on administrative work: from entering data to hunting across systems for info like stock levels, delivery dates, pricing, contracts, and invoices. Add to that a continuous loop of emails or updating forecasts, and it’s easy to see that there's less time for real engagement with customers.

Let your CRM work for you, with SAP Joule

If you're using SAP Sales Cloud or SAP Service Cloud, the built-in AI assistant SAP Joule connects across your entire SAP landscape. It can instantly deliver accurate customer information. Need info on stock levels, delivery details or service information? Just ask Joule!

What's possible with SAP AI?

Find out how to leverage AI in your SAP solutions!

What's possible with SAP AI?

What SAP Joule can do for your sales and service teams

SAP Joule understands the context of each interaction and can provide tailored recommendations or relevant insights,  based on the customer profile, the service request, or the stage in the sales cycle.

AI in SAP Sales Cloud and SAP Service Cloud helps you to...

  1. Always share correct, up-to-date information, as SAP Joule pulls real-time, validated data across your SAP system.

  2. Reduce manual efforts and errors: from sales contracts to service records, Joule extracts key details, flags issues like expiring clauses, and alerts the right people.

  3. Prioritize sales opportunities or services tasks: Joule analyzes the status of deals, customer sentiment, and deadlines, to then suggest the best next action to keep customers satisfied.

  4. Improve sales forecasting: by analyzing historical data, pipeline activity, and trends, Joule detects pipeline risks, identifies bottlenecks, and helps your team steer focus where it matters.

  5. Get instant summaries: let AI create summaries for meetings, email drafts or accounts information.

Leverage AI in SAP Service Cloud

Curious to see which AI capabilities are available in SAP Service Cloud? In less than 30 minutes our experts Tin and Bert walk you through all the features available.

How to get started with SAP Joule?

SAP Joule is ready for you today. The AI assistant is fully integrated into SAP Sales Cloud & SAP Service Cloud V2 and can be activated with minimal effort.

Want to know how? Kickstart your AI journey with a practical, hands-on Business AI Exploration Workshop. Identify AI use cases together with our experts, align on goals, and see where Joule can deliver value from day one.

Get started easily with the AI Starter Pack

Ready to free up time with AI for more customer engagement for sales and/or your service teams?

Discover how easy it is to get started with our SAP Business AI Starter Pack!

Tell me more about the AI Starter Pack

Written by

Frederik Claessens

Frederik Claessens