Bridgestone EMEA transforms CAPEX budget tracking with SAP BTP
Bridgestone EMEA manages millions in capital investments across more than 30 countries in Europe, the Middle East, and Africa. To overcome this complexity, they needed a robust, streamlined approach to CAPEX management. Together, we developed a powerful digital platform that transforms how investments are planned, approved, and tracked – fully aligned with ESG goals.
From scattered data and complex workflows for managing CAPEX budgets
When investment planning depends on disconnected tools like emails and spreadsheets, it can create inefficiencies. For Bridgestone EMEA, with over half of its CAPEX linked to manufacturing sites, this meant facing some key challenges. Multiple spreadsheet versions often caused budget misalignment, while manual approvals slowed down projects. Limited access to real-time spending data made decision-making harder, and sustainability reporting was complex without a central data source.
To a digital investment tracker on SAP BTP
To address these challenges, Bridgestone EMEA partnered with Flexso. Together, we developed a centralized platform that supports every stage of the CAPEX lifecycle:
- Idea creation and submission
- Assessments (e.g. sustainability)
- Budgeting and forecasting
- Fund requests and approvals
- Post-investment evaluations
According to Tomas Rosales, Director E2E Finance Optimization, Bridgestone’s CAPEX processes are fully digital today, powered by a set of tailor-made SAP Fiori apps hosted on SAP Business Technology Platform (BTP). The new platform is accessible through SAP Build Work Zone and seamlessly integrates with SAP S/4HANA and non-SAP systems – creating a single source of truth for investment planning.
Real, tangible results for investment tracking
The impact of our collaboration? Nothing short of a transformation:
- 6x more visibility into fund requests across EMEA
- 7,000+ hours saved per year by eliminating repetitive manual tasks
- 400 active users – double the initial target
- 4000+ projects managed via a single platform
- 100% of investments screened against ESG criteria
Benefits for every CAPEX stakeholder
By embedding SAP Analytics Cloud and SAP Joule, both technical and non-technical users can access real-time insights and interact with the platform intuitively. Whether you're a plant manager in Spain or a finance lead in Brussels, it empowers everyone at Bridgestone EMEA to:
- submit and follow up on investment ideas
- collaborate on budgets in real time
- make fast, informed decisions
- ensure compliance with evolving ESG standards
From fragmented to futureproof CAPEX tracking
Today, Bridgestone EMEA has a streamlined, futureproof approach to CAPEX management. With the solution implemented across EMEA, they are now exploring potential opportunities in other regions. And as SAP’s AI capabilities evolve, the platform will only get smarter.
“This scalable solution sets a new digital standard that can be extended across Bridgestone’s business units.”
About Bridgestone EMEA
Bridgestone EMEA (Europe, the Middle East and Africa) is the regional strategic business unit of Bridgestone Corporation, a global leader in premium tires and sustainable mobility solutions.
Headquartered in Zaventem, Belgium, Bridgestone EMEA employs more than 14,000 people. The company operates 10 tire plants, an R&D center, and a proving ground, and serves customers in 35 countries through a vast retail network.
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